Editorial Guidelines
At Concrete Contractors Wellington, our goal is to deliver clear, reliable, and professional content for homeowners, developers, contractors, and property managers across the Wellington region. Whether explaining installation processes, comparing materials, or offering maintenance tips, every article must reflect our values: accuracy, professionalism, expertise, and trust.
These guidelines support our in-house team, partners, and contributors to produce high-quality content that aligns with the tone, purpose, and standards of Concrete Contractors Wellington.
1. Accuracy And Trustworthiness
Every piece of content published under Concrete Contractors Wellington must be factual, current, and informed by real-world concrete construction experience.
- Technical Precision: All details regarding site preparation, reinforcement, mixing, pouring, and curing must follow New Zealand industry standards.
- Verified Sources: Use reputable references such as council guidelines, the NZ Building Code, or recognised suppliers.
- Citations: Provide clear attribution and links when mentioning statistics, regulations, or external references.
2. Brand Voice And Tone
The voice of Concrete Contractors Wellington is professional, approachable, and community-focused.
- Authoritative Yet Friendly: Share expertise without overwhelming readers with jargon.
- Helpful And Practical: Guide readers toward informed decisions with actionable advice.
- Clear Definitions: Explain technical terms like aggregate base or subgrade compaction in simple language.
3. Formatting And Readability
Our content must be easy to follow and visually clear.
- Headings: Use H1 for main titles, H2 for sections, and H3 for subsections.
- Concise Paragraphs: Keep to 2–4 sentences for readability.
- Structure: Use bullet points and bolding for emphasis where helpful.
- Calls-To-Action: Include CTAs such as “Contact Concrete Contractors Wellington for a free consultation.”
4. SEO And Online Visibility
Optimised content ensures people can find Concrete Contractors Wellington quickly.
- Keyword Integration: Use service-related terms naturally without overuse.
- Meta Descriptions: Write engaging summaries that encourage clicks.
- Internal Links: Link to service pages, FAQs, and the contact page for better navigation.
5. Originality And Ethics
All content must be unique to Concrete Contractors Wellington and ethically created.
- No Plagiarism: Do not copy from competitors.
- Credit Sources: Attribute external data, resources, or images.
- Human Oversight: AI tools can assist, but a qualified editor must approve content.
6. Media And Visual Standards
Images and videos should enhance the written content.
- Authentic Images: Use genuine project photos from Concrete Contractors Wellington where possible.
- Quality: All media must be high resolution and legally licensed.
- Alt Text: Provide descriptive alt text for accessibility and SEO benefits.
7. Key Content Categories
Content typically falls under these categories:
- Planning and design guides
- Step-by-step installation or repair overviews
- Seasonal maintenance and care tips
- Case studies of Wellington projects
- Local regulations and compliance updates
Cost and budgeting insights
8. Editorial Workflow
We follow a clear publishing process.
- Initial Review: Ensure tone, structure, and accuracy.
- Editing: Improve clarity, readability, and SEO.
- Final Approval: A senior editor signs off before publishing.
- Ongoing Review: Content is updated regularly to remain relevant.
9. Accessibility And Inclusivity
Content from Concrete Contractors Wellington must be inclusive and accessible.
- Language: Use respectful, inclusive terms.
- Compatibility: Structure for screen readers.
- Transparency: Label sponsored or affiliate content clearly.
10. Content Longevity And Updates
We ensure content stays valuable over time.
- Review Cycle: Revisit articles every 6–12 months.
- Prompt Updates: Correct inaccuracies immediately.
- Evergreen Focus: Create content that remains useful with minor updates.
Want To Contribute?
If you have expertise in concrete construction, project planning, or related trades, Concrete Contractors Wellington welcomes your input.
📧 Email article ideas or pitches to: info@wellingtonconcretelayers.co.nz
Help us grow the Concrete Contractors Wellington content library and provide property owners with accurate, actionable, and inspiring information.
To connect with our editorial team, visit our Contact Page: https://wellingtonconcretelayers.co.nz/contact-us/
